In response to the COVID-19 pandemic, Bluestone Trading has showcased its characteristic responsiveness to their clients’ needs through the development of a number of programs intended to help their businesses thrive, even during difficult and uncertain times. One initiative is a free, virtual diamond workshop. Retailers are shipped a “diamond fundamentals” toolkit which includes moissanite, CZ, enhance and lab grown diamonds. During a scheduled virtual session, store staff are able to utilize these physical samples and ask specific questions, resulting in a deeper understanding of diamond fundamentals and the ability to accurately assess diamond quality.
The level of knowledge they acquire through these hands-on, virtual workshops allows retail teams to provide their clients with exceptional customer service that can set a store apart. While much of the world remains restricted in many ways, demand for diamonds and diamond jewelry continues to be strong, which means stores need to distinguish themselves and maintain the loyalty and confidence of their clients. To further service this need, Bluestone Trading also provides their partners with enhanced online educational tools, such as a diamond weight calculator and a virtual clarity grading chart.
Of course, Bluestone can also source loose stones and melee, and beautiful, one-of-a-kind estate jewelry. Even during these unprecedented times, couples still continue to fall in love and get engaged, and people still want to commemorate milestone events with fine jewelry.
