Fusing Past with Present

The Edit:

May 20, 2024

Fusing Past with Present

Retailers who are interested in carrying antique, vintage and estate jewelry are often faced with a few obstacles. Exceptional retailers want to have a comprehensive understanding of the product they carry, they want to make sure the pricing is beneficial both to their stores and their customers, and they need to ensure that they have the right client for the pieces they carry.

Header image features Buddha Mama Jewelry mixed with MUSE Vintage

For Future Reference Vintage mixed with Harwell Godfrey, Retrouvai and Jade Ruzzo

Shopping the Las Vegas Antique Jewelry and Watch Show (LVAJWS) offers solutions for all of these challenges. The dealers who exhibit at LVAJWS, taking place at Wynn Las Vegas, May 30-June 2, are among the most celebrated in their areas of expertise, often sought-after by auction houses, journalists and store owners to speak to various periods of jewelry or to authenticate specific pieces. They love sharing their knowledge with visitors to their stands, and their experience allows buyers to walk away with beautiful pieces, and the stories that can help close a sale at retail. Given the inherent nature of how this side of the business runs, when well-armed with information, antique, vintage and estate jewelry and timepieces are certain to provide excellent margins to retailers, while still offering the end consumer incredible value.

Buddha Mama Jewelry mixed with MUSE vintage

Savvy retailers have recently discovered that many of their biggest collectors have a keen interest in antique, vintage and estate jewelry and timepieces. Modern and estate jewelry doesn’t need to be an either/or proposition, rather, if done right, it’s a “both, and…” Popular showroom of some of the biggest names in contemporary design, For Future Reference, has just added to their offerings a well-curated selection of antique and vintage pieces that embody the showroom’s “cool kid” vibe and aesthetics.

Similarly, MUSE Showroom has introduced a selection of vintage merchandise to their popular, New York City retail shop, finding that these pieces are often the “gateway” that can turn a new customer into a jewelry enthusiast. And while die-hard watch collectors value vintage and antique timepieces in their original state, the buzz around designer Jade Trau’s just-launched collection of restored, 1970’s Rolex Cellini watches is yet another sign that mixing old with new is de rigueur.

LVAJWS offers motivated, qualified retailers an exclusive opportunity to both source product, and network with dealers who have traveled from across the globe to showcase their thoughtfully procured collections. To submit credentials to secure your badge, please visit www.theLasVegasAntiqueJewelryandWatchShow.com.